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| Business card designers
: Professional business card designs : Graphic designers |
Business
card design in full color business card design. This marketing
tools represent the front line image of your business, after
all, they are very often used to make first contact with your
future customers. Notice this... as soon as you exchange cards
with a prospect, he/she will be looking at it - judging it -
and since most of us will judge things by what we see (consciously
or unconsciously), it is imperative that your primary marketing
tools portray professionalism and high quality. Moreover, efforts
put towards your business card design, will give your customers
a sense of how much attention is brought to your products and
services, AND how serious you are about what you do.
Your doctor, your lawyer, your banker, like clean looking business
cards with very simple layouts. They like business card designs
that are printed in two colors on expensive white, textured
cards, with a few expensive embellishments, such as embossing
or gold foiling. Their cards usually stand out because they
are expensively produced, yet they don't have to compete for
attention (how many doctors' or lawyers' business cards do you
have in your card holder?). These cards are passive, you look
for them because YOU want to specifically contact that person.
A 'regular' business, on the other hand, is competing to get
customers to contact them, these are customers who regularly
receive cards and who are continuously contacted by competing
similar businesses. A card that just sits there, quietly waiting
to be found or thrown away, is going to lose you money. You
need a salesman in every card holder that shouts "HEY YOU,
HERE I AM, PICK ME UP AND CONTACT MY BOSS." Like in any
competitive market, the first goal of your most important marketing
tool is not information, the first goal is to grab attention,
and then provide information... and I'm not talking about those
silly tricks to grab attention, I'm talking about memorable,
striking graphics.
A great looking card is always picked up, remembered and will
stand out on any desk or Rolodex.
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