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| Web site design and competitive
analysis |
An
effective web site can generally be found on the major search
engines and directories. If you are having problems getting
your sites found in the major search engines, there can be problems
with your keyword selection, site architecture, and link popularity.
The findability package includes an analysis of:
Visible elements: graphics, text, keywords, title tags, and
links
Invisible elements: meta-tag keywords, meta-tag description,
alternative text
Site architecture: includes HTML, style sheets, and scripting
Our competitive analysis involves your target audience(s) on
the web and presenting recommendations to establish greater
audience reach online. Our competitive analysis package includes:
Industry analysis and target market analysis
Targeted keyword popularity
Competition (locally, regionally, or nationally) - their online
presence and popularity
Associate sites (for link development)
Testing the effectiveness of your site using real web surfers
in real time with real queries of your choice, in a controlled
and monitored human environment.
Instruction and questionnaire form devised with client's end-goals,
and applied to all test subjects.
Overall assessments provided for each individual and the group
in regards to their browsing experience on client’s web
site - including ease of navigation, number of clicks to complete
goals, level of understanding, and their impressions of the
site before and after testing.
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