Strategic
Planning
Creating and maintaining an effective online presence requires
careful planning, structured implementation, and a variety of
skills in new and unfamiliar disciplines. . Selbourne has a
very defined process that we go through on every site to ensure
the best possible web site.
Needs Assessment
Before jumping into site-creation, we will assess your company's
overall website objectives. In order to determine the most
effective approach for developing your online presence, we
will walk you through the planning process, encouraging you
to consider many important e-commerce issues like :
- Achievement from your online presence
- How would you like the company to be represented online
- Your target audience and what is the most effective means
of reaching them
- What are our competitors doing online and what can we
do better?
- Ensuring clarity and effectiveness of your site navigational
cues
Designing
We submit to the client a draft of the site template, available
online or through email. After this we talk extensively with
the client about their likes and dislikes of the template
and the workflow, deciding what to change and what to leave.
During this stage, nothing is final until the client says
it is.
Content
Once the site template is completed, the page begins to take
shape. Text, pictures, forms, validations, downloadable files
and many other items are added during this stage. We keep
the client in a state of constant awareness on their site's
status, allowing them to see their page at virtually any point.
At the end of this stage, the site will be complete.
Delivery
Working with the client, we make sure that all information
is correct and up-to-date. The site is then placed online
and registered with all of the major search engines depending
your needs. The relationship with our clients does not end
there, however. We are always available for site updates and
maintenance as well as seasonal re-designs.
Maintenance Assessment
After your site has been launched, whether you choose to maintain
your site in-house or hire us to maintain it, we will guide
you in performing periodic evaluations in an effort to keep
a fresh presence. It is important to update links, remove
outdated text, add new promotions, and occasionally redesign
your site to keep users coming back.
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