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| Increase Internet Sales
with Free Trials |
Increase
Internet Sales with Free Trials
If you're selling a product or service on the Internet, one
of the best ways to increase your sales is by offering a free
trial, also know as a teaser, demo or limited version. By enabling
your potential customers to review your
product and providing them with an easy ordering process, you
can increase your sales immensely.
Free trials are not exclusive to software programs. There are
many ways you can offer a free trial no matter what product
or service you're offering. For example, if you've written a
book, consider offering it in an electronic version, better
know as an eBook. You can include your entire book
within the eBook and choose to lock out certain chapters.
In order for your potential customer to gain access to these
chapters they will be required to purchase the full version.
You can include an order form and instantly take orders, right
through your free trial Ebook. When you receive an order, you
simply send your customer a predefined user ID and password
that you set up when you create it.
A good program to assist you in creating an Ebook is Ebook Edit
Pro. http://www.web-source.net/cgi-bin/t.cgi?l=eep. This program
will compress your HTML documents into a self-contained "executable"
file. This HTML may be a web site you've created or HTML you've
specifically prepared to be compiled into a downloadable .exe
file for distribution. This .exe file is a completely freestanding
program and requires no installation. When clicked on, the program
instantly opens your book on your client's desktop. In addition,
WebCompiler will enable you to lock out certain pages of your
Ebook or an entire directory.
The key to using a free trial version is to offer your product
for download from your website and allow it to be freely distributed.
Provide some valuable free information, but save your most important
information for the unlocked version. Make your locked chapters
sound very intriguing and create curiosity. Tell your potential
customers what they will receive by purchasing the full version,
provide a complete list of all the benefits, and provide them
with an easy ordering process.
To further increase your sales, provide your potential customers
with instant gratification. You can completely automate your
entire ordering process simply by using a CGI script. There
are scripts online that will allow you to make your product
available for download, take the customers order, approve it
right online, send your customer a password and send you a confirmation
of the
order, all completely automatic.
- CGI Resource Index - http://cgi.resourceindex.com/
After you've created your product, consider setting up an affiliate
program for massive distribution. There are many affiliate CGI
scripts available to assist you in running your own affiliate
program.
- The Affiliate Program - http://theaffiliateprogram.com/
- ProTrack - http://www.affiliatesoftware.net/
If you're selling a service on the Internet, you can offer your
potential customers a free trial as well. For example, if you
offer a search engine submission service, you can provide your
customers with a limited free submission to the search engines.
To entice your customers to purchase your full service you can,
not only submit their site to your full list of search engines,
but you can create doorway pages, insure their pages are optimized
for the search engines and provide a resubmission service every
month for a year. In addition, provide your clients with a free
report of each submission process.
Prior to doing your customers last submission, contact them
and inform them that their submission contract will soon be
expiring. Tell them how they can renew their submission process
and offer another enticing freebie such as, "If you renew your
submission contract before (date) we will also submit your site
to over 1000 Free For All Sites."
This type of free trial will not only increase your current
sales, but it will promote future sales as well.
The possibilities are endless. By offering your potential customers
something of value for free, providing instant gratification,
and an easy ordering process, you can dramatically increase
your sales.
Copyright © Shelley Lowery
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