Write
Reviews to Increase Sales
To increase sales, instead of displaying banners or ads
on your website, write a review. On your main page, display
a short intriguing paragraph with a link to your full review.
For example, this is the text that was displayed on the main
page of Web-Source.net, which was a lead in to the main review
of "Make Your Site Sell."
Make Your Site Sell
By Ken Evoy, MD
Ken Evoy has discovered what it takes to succeed online. With
his newly released electronic book, Ken shares all of his
secrets to bringing in over $1,000 a day with a product that
is almost impossible to sell. He has definitely done his homework.
Read our review and find out how you can get a free
trial version (over 100 pages) of Make Your Site Sell.
The paragraph also includes a picture of Ken and a link that
says, "Read our Review."
Here's the review:
Review: Make Your Site Sell
By Ken Evoy, MD
PDF Electronic Book,
GoodBytes Information Products, Inc.
There are many marketing books available online but none,
that I know of, that takes you step by step and goes into
such explicit detail as Ken Evoy's, "Make Your Site Sell."
Evoy, a marketing guru, has done his homework. After developing
a computer software program designed to generate more high-potential
stock candidates, Evoy realized the Internet was the ultimate
high-density marketplace.
Although he had originally created the software to help himself,
he decided that if his software was of interest to him, it
would be of interest to others as well. So he decided to market
it.
He knew that his PennyGold software wasn't going to be easy
to sell. So before he began designing his web site, he spent
countless hours reading books on copywriting, writing direct
response letters and web marketing. He surfed through countless
commercial web sites looking for the strongest common elements
that worked. He tried just about everything that looked or
sounded reasonable. He kept what worked and ditched the rest.
After two years of trial and error, he developed a tight battlefield-system
that works. He increased his PennyGold sales by tenfold. The
current price is $587 (Canadian) with no trial download. He's
done all his testing on a very difficult product to sell.
Evoy begins by explaining what he refers to as "The big three
to succeed on the web."
1) Develop a great product
2) Write a web site that sells with deadly effectiveness
3) Attract targeted customers to the site
He goes on to say that if you succeed at all three, your web
business has to succeed. Period.
He recommends that you begin by determining your "Most Wanted
Response." (MWR) Decide what response are you trying to achieve,
whether it be to make a sale, get a lead or whatever response
you're looking for. Once you have determined your MWR for
a product, you can design that part of your site to achieve
it.
A good MWR is:
1. Reasonable
2. Measurable
3. Must be a good fit for your customer
4. It must qualify your visitor
Evoy goes into great detail for designing your product's opening
page, creating a pathway and the closer page all specifically
designed to reach your MWR.
He then explains the power of written word. It will make or
break your effort to persuade your visitor. The right words
will turn your visitor into your customer. He advises to use
strong, active, emotion-charged words to captivate your visitors.
He goes into great detail on writing powerful ad copy, headlines
that hit by identifying your products benefits and using strong
active verbs to create powerful headlines with emotional impact.
He stresses the importance of using verifiable testimonials
and providing generous guarantees to build customer trust.
This book is jammed packed with valuable information. It's
captivating, enlightening and even a bit surprising at times.
Evoy definitely over delivers.
He explains his entire marketing plan in explicit, easy to
read detail, and has a very unique system designed to make
the sale. When you purchase his book (800+ pages), you'll
also receive two free valuable smaller books, as well. "Building
Targeted Traffic" and "It All Starts with the Product." He
stresses the importance of selecting the "ideal" Internet
product with tips for selecting the best sales price.
As a direct result of reading, "Make Your Site Sell," I have
been reevaluating my own marketing techniques and site design.
This is definitely a "Must Read." The price is very reasonable.
You can download this ebook formatted in PDF with both of
the free gifts for only $17 USD or $24 Canadian. It comes
with a complete money back guarantee. If you follow his techniques,
it will quickly pay for itself.
Download a Free Chapter and Register to WIN A FREE SITE REVIEW
from Ken! http://www.sitesell.com/websource.html
------------------
The last line of the review leads the customer to the sales
page. It entices them to click by offering a free download
and a chance to win a free site review.
Write your review like an outline of the product. Pack it
with all the benefits the product has to offer and provide
your personal endorsement. Keep in mind, you don't want it
to sound like a sales letter.
Once you've gained your potential customers trust, your personal
recommendation will carry a lot of weight. Make sure you only
recommend a product that you have actually reviewed and truly
believe in.
If you don't have a website, but publish a newsletter or ezine,
you can compact your review into an article and achieve the
same results.
By writing a professional sounding review with your personal
recommendation and ditching your banners and ads, you will
increase your sales immensely.
Copyright © Shelley Lowery
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