| Service
request form |
Free Search engine submitter
Directory submission
|
|
| |
|
| |
| Free
Hosting Reseller |
| |
| Dedicated
Hosting |
| |
Website
Hosting
Uptime Guarantee - 99.9% |
| » |
Economy
Hosting
50
MB Space, 1 GB Bandwidth
1 Domain Hosted, Unlimited parked domains, 5 FTP accounts, 500 email accounts, 30 SubDomains, PHP4 & PHP5
$3/month
Domain Registration: $6 |
| » |
Business
Hosting
15
GB Space, 300 GB Bandwidth
3 Domain Hosted, Unlimited parked domains, 20 FTP accounts, 100 email accounts, 30 SubDomains, PHP4 & PHP5, 20 MySQL DBs
$4/month
Domain Registration: $6 |
| » |
Corporate
Hosting
25
GB Space, 400 GB Bandwidth
30 Domain Hosted, Unlimited parked domains, 50 FTP accounts, Unlimited email accounts, 30 SubDomains, PHP4 & PHP5, 50 MySQL DBs
$8/month
Domain Registration: $6 |
| » |
Enterprise
Hosting
40 GB Space, 500 GB Bandwidth
Unlimited: Domain hosting & parking, FTP accounts, email accounts, SubDomains, MySQL DBs. With PHP4 & PHP5 support
$10/month
Domain Registration: $6 |
| » |
Compare
the two plans |
| » |
Web
Hosting Glossary |
 |
|
| |
|
| |
| |
|
| |
|
|
| Frequently Asked Internet
Advertising Questions |
Frequently
Asked Internet Advertising Questions
If you're marketing a product on the Internet, developing a
successful advertising campaign is an important part of your
success. However, this is an area in which many Internet marketers
struggle.
For this reason, I have devised a list of the most frequently
asked advertising questions I have received.
Question: I'm new to the Internet
and have been seeing a lot of terms I'm not familiar with. Can
you tell me what ROI means?
Answer: You can find just about
any Internet term you can imagine at Net Lingo http://www.netlingo.com.
Here are a few common advertising terms used online:
ROI - Return on Investment
USP - Unique Selling Proposition
Conversion Rate - The number of visitors compared to the number
of sales
CPM - Cost Per Thousand (Associated with ezine advertising)
Question: What, in your opinion,
is the most effective form of Internet advertising?
Answer: In my opinion, ezine
advertising is the most effective form of advertising used on
the Internet. Not only is it cost-effective, but it also provides
a great way to reach your target audience.
The key to using ezine advertising effectively is to target
your audience and track your response. You must test the effectiveness
of both your ad and the publication in which you're advertising.
This will enable you to determine which ads are pulling the
most response and which publications are providing you with
the highest response rates.
The Directory of Ezines provides a complete online searchable
database of ezines that accept advertising. This directory contains
all the information you'll need to effectively place your ads.
There is a $39.95 per year membership fee.
http://www.web-source.net/cgi-bin/t.cgi?l=doe
If you're looking for a low cost alternative for purchasing
ezine advertising, Ezine Ad Auction will enable you to bid on
ad space in targeted ezines.
http://www.ezineadauction.com/
Question: Is banner advertising
still effective?
Answer: Although banners are
no longer as effective as they once were, they're certainly
not obsolete.
A few months ago, I tested the effectiveness of several different
banner designs and click through rates. The overall results
of my test concluded that the effectiveness of banners has definitely
declined over the past few years. However, with over 12,000
click throughs delivered, banners can still be very effective.
The banners used in my test were as follows:
=> Static banner with a text ad
=> Animated banner with a text ad
=> Static banner with text and the words "Click Here"
=> Static banner with blue underlined text
=> Static banner with text and a drop down box image with
submit button
Can you guess which banners were the most and least effective?
The results may surprise you.
Here's how the banners preformed:
3.0% - Static banner with blue underlined text
2.2% - Static banner with text and a drop down box image with
submit button
1.0% - Static banner with text and the words "Click Here"
0.9% - Animated banner with a text ad
0.2% - Static banner with a text ad
Question:When designing advertising
banners, is there a standard size used on the Internet?
Answer: Yes, here are the standard
banner and button sizes used on the Internet:
=> Standard Banner Sizes:
468x60
234x60
120x240
=> Standard Button Sizes:
125x125
120x60
88x31
Question: Can you tell me how
I can test the effectiveness of my banners?
Answer: In order to test your
banners, you'll need to use a script to display your banners
and track the number of exposures and click throughs.
I use a great script called Web Adverts. You can find it at
the following web address:
http://awsd.com/scripts/webadverts/index.shtml
To test the effectiveness of your banners, divide the number
of exposures by the number of click throughs.
Example Formula:
100 exposures divided by 25 click throughs = 4:1 ratio
A 4:1 ratio specifies that the banner is clicked on once for
every four exposures. The lower the number of exposures compared
to the click throughs, the better.
Question: I know that ezine
advertising is an effective form of advertising, but can you
tell me about some other advertising options?
Answer: There are many forms
of advertising you can utilize on the Internet. For example,
there are a number of programs referred to as "Pay Per" programs.
These programs include, pay-per-click, pay-per-lead and pay-per-sale.
Pay-per-click programs will enable you to advertise to your
target audience and only pay for results -- you pay a set amount
for each visitor that is sent to your web site. The most popular
pay-per-click program is the pay-per-click Search Engines. You
can learn more about pay-per-click Search Engines here: http://www.payperclicksearchengines.com/
Pay-per-lead programs will enable you to only pay for leads.
These leads may be potential customers that fill out a registration
form, enter a sweepstakes, or download a free product trial.
Pay-per-sales programs are simply affiliate programs. Affiliates
are paid a set commission for each qualifying sale.
You can find a number of Pay-Per programs here:
http://www.clickaffiliate.com/
In addition to the above Pay-Per programs, you can purchase
pay-per-click banner ads. There are several companies online
that will place your banner within their network and charge
you a set fee for each click through.
Value Click
http://www.valueclick.com/
AdDynamix Pennyweb
http://home.pennyweb.com/
Another popular advertising technique used on the Internet is
pop-windows.
Although the effectiveness of pop-windows has declined (due
to software programs that prevent them from loading), pop-windows
can still be an effective advertising tool.
For further information on using pop-windows, you may read the
following articles:
Create Your Own "First Visit" Pop-Window
http://www.web-source.net/popups.htm
Pop-Under Windows - The Latest Pop-Window Trend
http://www.web-source.net/popunder.htm
Question: I'd like to track
my advertising response rates, but I'm not sure how to do it.
Can you help?
Answer: The easiest way to
track your advertising strategies is to use a script that will
track the number of clicks a specific link receives.
Below are some ad tracking resources to assist you in your testing
and tracking endeavors.
Ad Tracking CGI Scripts
LnkinLite http://www.dtp-aus.com/cgiscript/lnkinlte.shtml
If you're looking for a simple way to track click throughs,
then LnkinLite may be your answer. This free script will enable
you to easily keep track of the number of clicks a specific
link receives. Instead of using your standard link within your
advertising, you can use a link created by this script. It will
track the number of click throughs and instantly redirect your
visitors to your URL.
Willmaster's ProLinkz http://www.prolinkz.com/
This powerful script is a link creator, tracker, disguiser and
manager all in one. It will enable you to create uniquely coded
links that redirect to any URL you specify and count all hits
and referers. Cost - $45.00
When testing your advertising strategies, keep in mind, a strategy
that produces results for one person may not produce results
for you. There is no 'set in stone' strategy that works for
everyone. You must develop your own style and technique and
test your results to determine what works for you.
Take your time and develop a strategic advertising plan that
produces results. Testing and tracking will be the key to your
advertising success.
Copyright © Shelley Lowery
More Articles
|
|
Web Services
|
