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| Frequently Asked Internet
Marketing Questions |
Frequently
Asked Internet Marketing Questions
If you're just starting out on the Internet, learning how to
market your web site and products is an essential part of your
success. However, this is an area in which many new Internet
entrepreneurs struggle.
After receiving the same questions numerous times, I have devised
a list of the most frequently asked Internet marketing questions.
Question: "Is it true that people
are making millions on internet?"
Answer: Although there are
a few individuals that may be making millions on the Internet,
they are the exception -- not the rule.
Making money on the Internet requires a total commitment and
takes a great deal of time and effort. It's not going to happen
overnight, and it's not easy. However, if you take the time
to educate yourself and plan each step very carefully, you can
definitely make a nice income online.
For further information, read the article series entitled, "The
Birth of a Successful Internet Business."
http://www.web-source.net/internet_business_1.htm
Question: "I recently launched
a new web site and submitted it to the Search engines, but haven't
received the first visitor. Is there something I'm missing here?"
Answer: Although launching
your web site and submitting it to the Search Engines is a great
start, it is only the first step.
Many new Internet entrepreneurs believe that all they need to
do is launch their web site and visitors will automatically
start scrambling to their site. Unfortunately, it just doesn't
work that way.
Driving a steady stream of traffic to your web site takes a
great deal of time and effort. You must develop a strategic
marketing plan and continuously work it.
The best advice I can offer is this...get your link on as many
web sites as you possibly can. The more links you have pointing
to your web site, the more traffic you'll receive.
There are many ways you can obtain links to your site:
· Submit your site to the Search Engines and Directories.
· Exchange links with similar sites.
· Provide a service (For example, I provide a free syndication
service. Every web site displaying my content is also displaying
my link.).
· Write articles and allow them to be freely published
with your bylines.
I highly recommend that you use a combination of the above traffic
generating techniques.
If you would like to exchange links with other sites, your first
step will be to locate sites that are similiar to yours, but
not in competition. I recommend using a program called Zeus
that enables you to locate potential sites.
Although Zeus will enable you to set up a directory and send
out a template style invitation, I don't recommend using these
features. Not only is the directory very unattractive, but the
template invitation will most likely be deleted. You will be
much better off using the program to locate potential sites
and personally contacting your prospects.
You can download a free demo here:
http://www.web-source.net/cgi-bin/t.cgi?l=zeus
For further information in regard to developing a marketing
strategy, read the article series entitled, "Internet Marketing
Strategies."
http://www.web-source.net/3steps.htm
Question: "I have my own product
that I would like to market on the Internet, but I have no idea
where to start. Can you give me some advice?"
Answer: Although the best way
to market your products is through your own opt-in list, many
new marketers either haven't started collecting their potential
customers' email addresses or their list is very small. So how
can a new Internet marketer begin advertising without an opt-in
list? Start by placing paid ads in targeted ezines.
Ezine advertising is one of the most effective forms of advertising
on the Internet. Many ezines sell ad space that may include
sponsor ads and/or solo ads. Although both types of ads can
be effective, solo ads will produce the best results.
Ezine advertising is not only highly effective, but the rates
are also very reasonable. Your results will vary depending on
the product, your ad, and the publication.
To learn the art of writing effective ezine ads, read the article
entitled, "Secret Formulas for Writing Headlines that Sell."
http://www.web-source.net/secret_formulas.htm
Visit the following web address for a list of some of the most
effective online publications:
http://www.ebookstarter.com/wdm/ezines.htm
If you're considering purchasing any type of advertising, please
make sure you start out small and test your ad's response rate
prior to spending any major money. There's a great ad tracking
script called LnkInLite that you can pick up completely free.
I highly recommend that you use this script to track all your
advertising ventures.
http://www.dtp-aus.com/cgiscript/lnkinlte.shtml
Once you have tested your ads and have an ad that's pulling
a good response rate, you can begin placing the ad in some of
the larger publications.
Question: "I don't have a product,
but I'd really like to learn how to market and make money on
the Internet. I'm a complete newbie and have no idea where to
start. Can you help?"
Answer: Even if you don't have
your own product, you can still make money on the Internet.
There are many products online that have an affiliate program.
Affiliate programs will pay you a set commission for each sale.
Many good affiliate programs will provide you with ads, articles
and banners to assist you.
A good place to find affiliate programs is:
http://www.clickbank.com/marketplace/
Question: "What, in your opinion,
is the best way to market on the Internet, free?"
Answer: Writing articles and
allowing them to be freely published is the best way to market
on the Internet.
By writing articles and allowing them to be freely published,
your articles will have the potential to be viewed by millions
of Internet users. They may be published by several ezines with
subscriber bases of a few hundred to several thousand. In addition,
they may be displayed in ezine archives or on high traffic web
sites.
Best of all, writing an article enables you to advertise in
ezines completely free. It just doesn't get any better than
that.
For further information, read the article entitled, "Write for
Publicity."
http://www.web-source.net/write.htm
Your marketing efforts will play a major role in your success.
Whether you're marketing your web site, products or services,
you need a strategy. Plan your work then work your plan and
everything will fall into place.
Copyright © Shelley Lowery
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