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Internet
Marketing Tools
Part Five Icon Basics
An icon is a graphic image that represents an available
function on a computer's graphical user interface. They look
like a standard image file, however, to create an icon, you
must have a special software program capable of creating and
saving an image in ICO format.
The size of an icon will vary depending on the application
it is associated with. Some will require a 16x16 pixel image
and others may require a 32x32 pixel image. In addition, the
number of required colors may be 16 or 256.
Favicon
If you're using Internet Explorer 5 or above, you've probably
noticed that some sites you've placed within your "Favorite
Places" have an icon that displays beside the link. This icon
is known as a "Favicon." Displaying a Favicon with a website
can not only make it stand out among the sites listed, but
it can also build brand awareness.
A Favicon should represent your website and provide viewers
with an instant recognition of your website. This can be accomplished
by using a specific symbol or logo that defines what your
website is all about.
Creating Your Icon
You can easily create a custom icon for your website that
will display within your visitors' "Favorite Places."
Your first step will be to download an icon creation program.
I recommend using a great shareware program called Icon Easel.
You can download it at the following web address: http://www.easyapps.com
To create an icon with Icon Easel, you simply open the program
and select your icon size and color preference from the dropdown
menu to begin. Your icon will automatically be created in
the preferences you specify. Internet Explorer requires that
your icon is 16x16 pixels. If it isn't, it will be ignored.
You're now ready to begin the actual design process. The large
window that contains all the squares is your icon canvas.
Each square represents a pixel and can be edited to suit your
needs. Use the tools on the left-hand side of your screen
to edit these pixels and design your icon.
Using an Image
If you have an image that you would like to use as an icon,
you can do so in a couple of different ways. You can either
copy your image and paste it onto your icon canvas, or you
can paste your image from a file.
If you're not confident in your abilities to design your own
icon, using a pre-designed image will be your best option.
Creating a Transparent Background
When designing your icon, unless your icon covers the entire
canvas, you'll want to make the background transparent. This
will allow the canvas of your icon to be transparent and enable
the background to show through.
Your first step will be to click on the "Screen" button on
the right-hand side of your screen. This will display the
transparency lines within your left color window. To add transparency
to a pixel, click on the "Flood Fill" tool (tipping paint
can) on the left-hand side of your screen and fill in the
pixels you'd like to make transparent.
When you're finish with your icon, simply save your file as
favicon.ico and upload it to your server where you store your
HTML files.
Associating Your Icon
Each time your visitor adds your site to their "Favorite Places,"
Internet Explorer automatically searches for your favicon.ico
file and displays it next to your site's link. You can also
associate the icon with your web page by saving the icon with
a different file name other than favicon.ico and adding the
following code within your HTML between the <HEAD> and
</HEAD> tags.
<LINK REL="SHORTCUT ICON" HREF= "http://www.domain.com/icon.ico">
The URL should lead to your icon file.
Ebook Icons
In addition to creating an icon for your website, many HTML
ebook compilers will enable you to display your own product
icon. This icon will be displayed on your clients' desktop.
When clicked on, it will open your ebook.
Before creating an icon to be used with your ebook, make sure
you review your compilation software to make sure that you
can include your own icon and to get their specifications.
Creating and displaying your own icon is not as difficult
as you may think. If you follow the simple instructions above,
you can create your own icons in a matter of minutes.
Copyright © Shelley Lowery
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