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| Internet Marketing Tools
- HTML Basics |
Internet
Marketing Tools
Part Six HTML Basics
If you're doing business on the Internet, learning some
basic web design skills is an absolute must. Not only will
you have the ability to create your own web pages, but you'll
also save yourself a great deal of money.
Selecting an HTML Editor
Although there are many HTML editors available on the Internet,
the best editor I've found is "Coffee Cup." This powerful
editor is great for newbies and experienced webmasters alike.
You can download a fully functional shareware version here:
http://www.coffeecup.com
Web pages are created with special codes known as HTML (Hypertext
Markup Language). These codes, also referred to as tags, are
enclosed by the lesser than (<) and greater than (>)
brackets and may be written in capital or lower case letters.
The opening bracket is followed by an element, which is a
browser command, and ends with the closing bracket.
Example:
<font>
An element may also be followed by attributes, which are words
describing the properties of the element, and further instruct
the browser.
Example:
<font size="2">
Attributes are only contained in the opening tags to the right
of the element and are separated by a space and followed by
an equal (=) sign. The value follows the
equal sign and is enclosed in quotes.
Basic Document Structure
Below, is a very basic HTML document structure. It contains
the opening HTML tag, the TITLE tag enclosed between the opening
and closing HEAD tags, the opening and closing BODY tags and
the closing HTML tag. All of your text, graphics and any additional
HTML codes will be placed between the <BODY> and </BODY>
tags.
<HTML>
<HEAD>
<TITLE>Your Web Page
Title</TITLE>
</HEAD>
<BODY>
</BODY>
</HTML>
Each HTML tag above contains an opening tag and a closing
tag. The opening tag is written with the command enclosed
with brackets.
Example:
<HTML>
The closing tag contains a forward slash followed by the command
enclosed with brackets.
Example:
</HTML>
The opening tag is telling the browser to begin the specified
action and the closing tag is telling the browser to end the
action.
The proper way to write HTML is to place your closing tags
in sequence with your opening tags.
Example:
<B><I>Example
of the proper sequence of writing HTML</I></B>
Notice that the closing tags are in sequence with the opening
tags.
When you have several opening tags, the closing tags will
begin with the last opening tag and end with the first. Are
you totally confused now? Here's some more examples.
This is an example of a properly written code:
<B><I>Example</I></B>
This is an example of an improperly written code:
<B><I>Example</B></I>
Creating a Basic Document
Begin writing your HTML by creating your document's basic
layout -- beginning with <HTML> and ending with </HTML>:
<HTML>
<HEAD>
<META NAME="Description" CONTENT="Description of your
web page">
<META NAME="KEYWORDS" CONTENT="Keywords that best
describe your web page separated with a comma.">
<TITLE>Your Page Title</TITLE>
</HEAD>
<BODY>
This area will contain everything that will be visible
through a web browser such as text and graphics.
</BODY>
</HTML>
<HTML>- Begins your
HTML document
<HEAD> - Contains information
about the page such as, the TITLE, META tags for proper Search
Engine indexing, STYLE tags, which determine the page layout
and
JavaScript coding for special effects.
<TITLE> - The TITLE
of your page. This will be visible in the title bar of your
visitors' browser.
Note: Make sure you include your most relevant keyword phrase
within your "title" for Search Engine indexing. A keyword
phrase is two or more words that best
describe your website. For example, if your website focuses
on "grooming dogs" then your best keyword phrase will be "dog
grooming."
</TITLE> - Closes
the <TITLE> tag.
</HEAD> - Closes the
<HEAD> tag.
<BODY> - This is where you will begin writing
your
document.
</BODY> - Closes the <BODY> tag.
</HTML> - Closes the
<HTML> tag.
Basic Text Elements
<B> - Bold Text
<B>Example</B>
<I> - Italic
<I>Example</I>
<U> - Underline
<U>Example</U>
Color Codes
If you would like to specify a certain text or background
color, you can do so by using color codes.
RGB color codes are represented as hexadecimal values. The
RGB color codes contain three sets of numbers representing
the amount of Red, Green and Blue contained in a color. These
codes must be used within your HTML to specify your
selected colors.
Now, to put the above statement in English...if you'd like
to display your text in a certain color, you must include
the hexadecimal color code within your font tag. Each color
has its own color code.
Here are a few of the basic color codes:
Black - #000000
White - #FFFFFF
Red - #FF0000
Green - #00C000
Blue - #0000FF
Yellow - #FFFF00
Example:
<font color="#FF0000">Example</FONT>
You can find a 216 safe color chart here:
http://www.web-source.net/216_color_chart.htm
Creating Links
In order to navigate a web page, you must create links. Links
are created with an anchor, an href attribute and a URL (Uniform
Resource Locator). URL's provide the browser with the location
of the link, the name of the file and the method in which
to access the file.
Example:
<A HREF="http://www.domain.com/">Link</A>
When you begin writing your HTML code, all of your codes will
be placed between your <BODY> and </BODY> tags,
as this is the only part of your web page that will be viewed
through a web browser.
You can find an HTML code chart here:
http://www.web-source.net/html_codes_chart.htm
This chart will provide you with all of the basic HTML codes,
descriptions and examples to assist you in creating your web
page.
Although this article provides you with a very basic overview
of HTML, with the help of Coffee Cup and the HTML code chart
mentioned above, you can easily begin learning how to create
your own web pages.
Copyright © Shelley Lowery
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