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| Creating Your Web Site's
Promotional Strategy |
Creating
Your Web Site's Promotional Strategy
Creating a successful Internet presence involves much more than
designing a great web site or having the "perfect" product.
Listing your web site with the Search Engines is your first
step. However, you must not solely depend upon the Search Engines
to bring you traffic. You must design a complete promotional
strategy and work it every day.
A good way to organize your promotions is to set up a web page
that will contain your complete strategy. This page should be
stored on your hard drive and not uploaded to your server. Your
page should contain four sections.
• Daily Promotions
• Weekly Promotions
• Monthly Promotions
• Miscellaneous Promotions
Each of these four sections should contain the appropriate information
for each of your promotional resources, such as web site name,
user ID, password (if applicable) and hyperlinked web addresses
for each web site you plan to use for your promotions. This
will enable you to open your web page each day and visit each
daily promotional link you have listed.
Daily Promotions
Your daily promotions should include visiting and participating
in some popular discussion boards. Although you may not advertise
on discussion boards, you can include your signature file with
your post.
For a complete listing of some of the top discussion boards,
visit:
http://www.web-source.net/web/Discussion_Forums/
Weekly Promotions
Your weekly promotions should consist of placing a paid ezine
advertisement and/or arranging ad swaps with fellow publishers.
Visit the Directory of Ezines for all the information you'll
need to find targeted ezines. http://www.web-source.net/cgi-bin/t.cgi?l=doe
To organize your ad placements and swaps, place the publication
names, publisher names, ad dates and hyperlinked web addresses
within your weekly promotions list.
Monthly Promotions
Your monthly promotions should include writing an article in
the area of your expertise, Search Engine promotions and advertising.
Writing Articles:
Writing articles that may be freely published with your bylines
is one of the best promotional methods online. Your article
may be published in hundreds of ezines, on web sites or even
in magazines. To learn more about writing articles for publication,
read the article entitled, "Write For Publicity." http://www.web-source.net/write.htm
To organize your monthly promotions, place the names and hyperlinked
web addresses for each of your promotional resources within
your monthly promotions section.
Article Announcement Lists:
Article Announce
Subscribe: mailto:article_announce-subscribe@egroups.com
http://groups.yahoo.com/group/article_announce
Articles Archive
Subscribe: mailto:articles_archives-subscribe@egroups.com
http://groups.yahoo.com/group/articles_archives
Free Content
Subscribe: mailto:Free-Content-subscribe@egroups.com
http://groups.yahoo.com/group/Free-Content
Search Engines:
Pay-per-click programs will enable you to advertise to your
target audience and only pay for results -- you pay a set amount
for each visitor that is sent to your web site. The most popular
pay-per-click program is the pay-per-click Search Engines. You
can learn more about pay-per-click Search Engines here: http://www.payperclicksearchengines.com/
Advertising:
Google AdWords provides a simple way to purchase highly targeted
advertising, regardless of your budget. Unlike other sites selling
banner ad space and pay-per-ranking, AdWords provides advertisers
with highly effective text ads that are displayed with the search
results. Studies have shown that highly targeted keyword advertising
produces an average of four times the industry standard clickthrough
rate. For further information, visit Google AdWords: http://adwords.google.com
Miscellaneous Promotions
Your miscellaneous promotions will include; running a press
release, buying promotional products and advertising in newspapers,
magazines, etc.
Press Release:
CanadaOne provides a free interactive press release builder.
http://www.canadaone.com/promote/pressrelease.html
Gebbie Press provides over 10,000 links to print and electronic
media on the Internet.
http://www.gebbieinc.com/
Automated Press Releases will enable you to send your press
release to over 10,000 publication contacts. You write your
press release or they'll write it for you.
http://www.automatedpr.com/
Promotional Products:
IDit Plates - Put your web address on your vehicle. IDit Plates
are a great way to continuously promote your web site. They
look like chrome and blend in well with your vehicle. http://www.iditplates.net/new/2711/index.html
Magnetic Signs - Full size magnetic signs for your vehicle.
Get a customized sign that magnetically adheres to each side
of your vehicle, advertising your web site.
http://www.magneticsigns.com/
iPrint - Professional printing over the Internet.
http://www.iprint.com/cgi-shl/index.cgi?shop=5072
PromoCity - Add your logo to any of over 500 promotional items.
http://www.promocity.com/
Offline Promotions:
Place ads in newspapers, magazines, on the radio, TV, etc.,
Visit Newspapers Online for complete listings:
http://www.newspapers.com/
Once you've created your promotional web page, open it in your
browser and add it to your favorite places or bookmark it for
easy daily access. Set up a specific day for your weekly and
monthly promotions and perform your miscellaneous promotions
as needed.
Once you've implemented your promotional strategy and continuously
work it each day, you'll be amazed with the results of your
efforts. Consistency will be the key to driving massive traffic
to your site.
Copyright © Shelley Lowery
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