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| Developing a Highly Profitable
Opt-In List |
Developing
a Highly Profitable Opt-In List
An opt-in list is the absolute most effective marketing tool
available on the Internet. Not only do they provide you with
a direct line of communication with your target market, but
they also enable you to develop a trusting relationship with
your subscribers.
The key to using an opt-in list effectively is to develop a
large subscriber base. Not just a large subscriber base, but
a list of targeted potential customers.
Although a large opt-in list is an important part of your success,
the quality of your publication is even more important -- both
will play a very important role.
If you really want to build a massive opt-in list, you MUST
provide your potential subscribers with an incentive. The competition
on the Internet is fierce. No longer can you simply tell your
visitors what your publication will provide and expect a large
percentage to subscribe. It simply won't work. You MUST give
your visitors a reason to subscribe.
Incentives
Using incentives is a highly effective method of obtaining new
subscribers. However, your incentive must be of value and be
of interest to your target audience.
Some popular incentives include:
=> Exclusive ebooks that provide valuable information
=> Special exclusive reports
=> Special software programs
=> Provide access to a "members only" area of your website
=> Provide a service
=> List their website within your Directory or Search Engine.
In order for your visitors to receive your incentive, they must
agree to receive your publication.
Pop Windows
Although pop windows can be irritating if not used correctly,
they provide a highly effective means of obtaining new subscribers.
The key to using pop windows effectively is to combine them
with your incentives.
If you would be interested in adding a pop window to your site,
I highly recommend the "Pop-Window Generator" at Willmaster.com.
This powerful online utility will enable you to fill out a simple
form and instantly generate the pop-window code for your pages.
This generator will enable you to select the type of pop-window,
set the length of cookies, and completely customize the look
and feel of your window. The only requirement to use this free
utility is that you must be a subscriber of WillMaster Possibilities.
This is a great publication and I highly recommend subscribing.
http://willmaster.com/possibilities/members/
This is a prime example of using incentives...
Keeping Your Subscribers
Now that you know how to develop a large subscriber base, we'll
focus on how to keep them.
Developing a large subscriber base is the easy part, keeping
them will be a little more difficult.
The key to keeping your subscribers is to provide quality content
that teaches or informs in regard to the subject matter. You
must provide your readers with unique content that can't be
found in any other publication.
Although providing original content can be a lot of work, it
is well worth the effort. Not only will it provide your readers
with unique content, but it will also enable you to build your
credibility and gain your readers' trust by sharing your expertise.
Although providing some original content is an important part
of a great publication, it is perfectly acceptable to run articles
written by other authors.
You can find a wealth of quality, free articles on a variety
of subjects at the following web address: http://www.web-source.net/free_articles.htm
Editor's Note
Another very important part of a successful publication is an
Editor's Note section. This section will enable you to talk
to your readers and develop a trusting relationship.
You can also use this section to provide recommendations. There's
absolutely no better way to develop a relationship with your
readers than by including an Editor's Note section.
Advertising
A great way to increase sales with your publication is to run
sponsor ads. Not a list of classified ads like you see in many
publications, but instead, run five or six sponsor ads depending
on the size of your publication.
These sponsor ads can be ads promoting your products, your affiliate
or even ad space you sell. Place one ad at the top of your publication,
a couple within the article you run and work your way down the
publication.
Sponsor ads should be clearly marked and only promote legitimate
products and services.
Conclusion
No matter how many new subscribers you may acquire, the key
to a successful opt-in list is keeping them. The relationship
you build with your subscribers will determine your success.
Above all, you must provide your readers with quality content.
They subscribed to your publication for a reason. If it doesn't
meet their expectations, they'll simply unsubscribe.
Once you've developed a trusting relationship with your subscribers,
your personal recommendations will be a highly effective means
of closing sales. However, it is very
important that you only recommend a product or service that
you truly believe in. Your professional reputation depends on
it.
Copyright © Shelley Lowery
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