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| Ezine, Discussion and Announcement
List Etiquette |
Ezine,
Discussion and Announcement List Etiquette
The information super highway, countless intertwining roads
of information all merging into one massive freeway. That's
the Internet. Just about any form of information you could ever
want, right at your fingertips.
The Internet is far more than just websites. Information is
delivered via email, downloads, newsgroups and forums just to
name a few. In addition, there are literally thousands of ezines,
discussion groups and announcement lists.
These groups are composed of individuals who either receive
information in the form of a publication or share information
with a group. Although these lists can provide you with a wealth
of information, they can be very time consuming for the owners.
With that in mind, this article will provide you with some basic
list etiquette guidelines.
Ezines
Ezines, also known as email magazines, online publications and
electronic newsletters, are simply newsletters available via
email and/or online.
Subscribers sign up to receive a publication and may unsubscribe
at any time. This publication may be delivered to your email
daily, weekly, biweekly or monthly.
Discussion Groups
Discussion groups are groups of individuals who have signed
up to participate in group discussions. This type of group delivers
messages to your email each time a member posts. When you reply
to a message, it will be delivered to the entire group.
Announcement Lists
Announcement lists enable members to sign up to receive and
post announcements in regard to a specific subject. This type
of group may deliver messages as they are posted or you may
receive a certain number of the messages at one time.
Forums/Message Boards
Forums or message boards are online threaded discussion groups
in which messages are displayed on web pages.
Some forums require you to register in order to become a member,
while others require no registration.
Moderators
Most types of discussion groups, announcement lists and forums
will have one or more moderators. Moderators make sure that
posts are appropriate and try to prevent spammers
from posting.
Posting Guidelines
No matter what type of list or group you join, each will have
its own set of posting guidelines. Make sure you always review
the guidelines and double-check your post prior to submission.
Not only will your message get posted more quickly, but it will
also save the moderator a great deal of time.
When posting or replying to posts, make sure that you stay on
topic. If you're posting to a group that focuses on "Ezines,"
you wouldn't want to post a question or information about "Gardening."
In addition, always be very tactful. Everyone is there to learn
and share information. There is absolutely no reason to hurt
someone's feeling by publicly humiliating them or being rude.
Keep in mind, there is a human being with feelings behind each
post.
When posting to an announcement group, make sure you follow
the posting guidelines. Not only will this save the list owner
a great deal of time, but it will also prevent you from having
to repost your message when it gets rejected.
In addition to following the guidelines, make sure that you
don't post your message more than once. Announcement lists receive
many submissions and only send out a certain number of posts
each day. It may take up to a week or longer before your message
is approved. Reposting only serves to delay the process even
longer.
Unsubscribing
In order to remove yourself or unsubscribe from an ezine, discussion
group or announcement list, you must follow the instructions
for each individual publication. Some lists will provide a link
that will instantly remove your email address. Others will require
you to send an email message to remove yourself. However, you
MUST send the unsubscribe email message from the same address
you used to subscribe.
Many times, subscribers may use an email address that redirects
to their main email account. When they try to remove themselves
from a list, they can't remember which address they used to
subscribe. This causes them to become frustrated and take their
anger out on the list owner.
There is no way for a list owner to determine what email address
a subscriber used to subscribe to the list. However, there is
a way you can locate the address yourself and save yourself
and the list owner a great deal of frustration.
If you're using Outlook:
Under the "View" menu, select "Message header" or "Source."
If you're using Eudora:
Click on the "Bla bla" button.
By viewing the message headers, you can determine what email
address the message was sent to. This is the email address you
used to subscribe to the group. Your unsubscribe message MUST
come from this address in order to locate it within the database.
SPAM
Professional list owners will NEVER add your email address to
their database without your knowledge. Most of the time, if
you're receiving their publication, you subscribed and may have
forgotten. Keep in mind, the keyword is "Professional" list
owners. There are many list owners that use unethical means
of obtaining email addresses.
Before making a "SPAM" complaint, it is VERY important that
you understand the consequences. NEVER make a SPAM complaint
unless you are absolutely positive that it is, in fact, SPAM.
It is much better to delete one hundred potential SPAM messages
than to wrongly accuse one innocent publisher of SPAM.
What you probably don't realize is that when you make a SPAM
complaint about a publication, your complaint also affects advertisers
and article writers that have no affiliation with the publication.
One SPAM complaint can cost an innocent publisher, advertiser
and writer their entire business. It's just not worth it.
Advertising
Although many ezines will allow you to purchase advertising,
discussion groups, announcement lists and forums DO NOT allow
blatant advertising. This is considered SPAM and will probably
get you immediately removed. Most groups will allow you to include
your signature. Make sure you review the guidelines prior to
posting.
If we all work together and follow a few simple guidelines,
we can make the Internet a better place for us all.
Copyright © Shelley Lowery
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