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| An E-zine Publisher's Survival
Guide |
An
E-zine Publisher's Survival Guide
Are you publishing an email newsletter? If you are then you
probably already know all of the great benefits, but for those
who aren't, you really should be. If you're serious about your
Internet presence, having your own publication will help you
build a huge database of targeted customers. Studies have shown,
it may take several contacts with a prospective customer before
closing a sale. What better way to make those contacts and close
those sales then by having a complete list of targeted potential
customers ready and waiting. In addition, you can eventually
make a nice income selling sponsor advertising and classified
ads.
Survival Guide for a Successful Online Publication
Provide your readers with the quality content they're looking
for. A quality e-zine should contain at least some original
content, but it is also a good idea to have some additional
resources available. Before using any articles, make sure you
review the author's copyrights and make certain the article
may be published. If you're not sure, contact the author and
request permission to publish their article. Most articles for
publication can be used in your e-zine free of charge as long
as the authors credits or resource box is included.
-------------------
- Free Content -
-------------------
Web-Source.net
http://www.web-source.net/free_articles.htm
GoArticles.com
http://www.goarticles.com
1st-in-articles.com
http://www.1st-in-articles.com
EzineArticles.com
http://www.ezinearticles.com
--------------------------
In order to gain new subscribers for your publication, you must
continuously promote it. There are many sites on the Internet
that will list your e-zine free of charge.
-----------------
- Listing Sites -
-----------------
eZINESearch -
http://www.site-city.com/members/e-zine-master/
EzineSeek -
http://www.ezineseek.com
E-ZineZ.com -
http://www.e-zinez.com/
Flying Inkpot's Zine Scene -
http://www.inkpot.com/zines
John Labovitz's ezine-list -
http://www.meer.net/~johnl/e-zine-list/
--------------------------
Announcement Lists provide a great way to announce your new
publication to their entire list of subscribers. Subscribe to
these email lists to announce your e-zine. Make sure you review
their posting guidelines prior to making your posts. Look through
some of the other posts to get an idea of how your post should
look.
---------------------------
- Announcement Lists -
---------------------------
New List - Announcement list for new e-zines.
http://www.scout.cs.wisc.edu/scout/new-list/
AAnnounce
http://www.onelist.com/viewarchive.cgi?listname=-AAnnounce
NewJour List
http://gort.ucsd.edu/newjour/subscribe.html
New-List.com
http://New-List.com/
--------------------------
A discussion Forum is threaded discussion on a web or message
board. This is a great way to get your name out into the Internet
community and make some new friends and/or customers. Although
blatant advertising is prohibited, signature lines are acceptable.
-------------------------
- Discussion Forums -
-------------------------
EzineSeek - Email Publishers Forum
http://www.ezineseek.com/forum/index.cgi
Biz-Gold Discussion Board
http://www.profitinfo.com/discuss/marketing/
--------------------------
Webrings are groups of sites with similar content all linked
together to exchange traffic. If you don't have a web site for
your publication, you definitely need to get one. Having your
own site will enable you to give your visitors an in depths
look at exactly what your publication is all about. You can
include highlights of upcoming issues, polls, archives and a
subscription box to enable your visitors to easily subscribe.
When you've gotten your site set up, you can join a webring
and benefit from all the traffic you'll receive from the other
sites in your group.
-----------------------
- E-zine Webrings -
-----------------------
E-zine Webring -
http://ezinewebring.hypermart.net/
ZinesOnline Webring -
http://members.tripod.com/adm/popup/roadmap.shtml
World Of Newsletters Webring -
http://bizx.com/newsletter_ring.html
--------------------------
Trading Ads with fellow publishers is one of the best ways to
build your subscriber base. It's as simple as it sounds. You
simply contact the publisher you're interested in exchanging
ads with and ask them if they would be interested in an ad exchange.
If they're interested, you would then run a classified ad promoting
their e-zine in your publication in exchange for them running
your classified ad, all completely free. Here are some great
resources to assist you in the process.
-----------------
- Ad Trading -
-----------------
Ezine Publisher Trade List
http://www.bizpromo.com/ezinetrades.htm
Publishers' Business Exchange
http://www.cashconnection.com/publisherssite.htm
I-Barter
http://www.i-barter.com
Free Barter Exchange
http://www.loska.com/barter
Ezine-Swap
http://www.promotefree.com/eswap.htm
--------------------------
Participate in newsgroup discussions. As with most discussion
lists or groups, blatant advertising is prohibited, but sig
files are acceptable. Before posting to any newsgroup, read
the groups policies and review other posts to give you an idea
of how your post should look.
------------------
- Newsgroups -
------------------
alt.zines
alt.ezines
alt.etext
alt.binaries.zines
comp.infosystems.www.announce -
(Read FAQ prior to submission)
http://www.sangfroid.com/charter.html
--------------------------
Winning awards is a great way to build your subscription base.
Stop by any of the following sites and submit your publication
for a possible award.
----------------------------------
- E-zine Awards & Reviews -
----------------------------------
Best Ezines
http://www.bestezines.com
Techmailings List of the day
http://www.techmailings.com
Choice Ezine Award
http://ezineseek.com/award/index.html
E-ZineZ Excellence Award
http://www.e-zinez.com/eaward.htm
--------------------------
Write a press release and tell the world about your publication.
If you're not comfortable with writing your own press release,
Dr. Kevin Nunley will write it for you at a very reasonable
price. http://www.drnunley.com/
Visit any of the following sites to send out your press release.
--------------------
- Press Release -
--------------------
Gebbie Press
http://www.gebbieinc.com/
Press Promoter
http://www.presspromoter.com/
Press Release Network
http://www.pressreleasenetwork.com/index1.html
PRWeb
http://www.prweb.com
Internet Wire
http://www.internetwire.com/
BBL Internet Media
http://bblmedia.com/
--------------------------
Don't forget about offline promotions. There are still millions
of people around the world who aren't online. Place your ads
in newspapers, magazines, etc.
-------------------------
- Offline Promotions -
-------------------------
Gebbie Press -
http://www.gebbieinc.com/
Newspapers Online -
http://www.newspapers.com/
This guide is just a small example of e-zine publishing and
promotion. For a complete e-zine tutorial with hundreds of resources,
visit http://www.web-source.net/ezines/ to pick up a copy
of the acclaimed ebook, "E-zines: A Complete Guide to Publishing
for Profit."
For further information on publishing a successful ezine,
visit http://emailuniverse.com/ezine-tips/
Copyright © Shelley Lowery
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