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| Pop-Under Windows - The
Latest Pop-Window Trend |
Pop-Under
Windows - The Latest Pop-Window Trend
Although there has been a great deal of controversy over the
use of pop-up windows, the fact remains; pop-up windows are
highly effective. The latest pop-window trend to hit the Internet
is the pop-under window. Pop-under windows are less intrusive
than the pop-up windows and are believed to be even more effective.
If you spend any time surfing the Internet, then you've probably
encountered several examples of pop-under windows. A prime example
is X10.com's pop-under ads for their wireless video cameras.
X10's pop-under ads were popping up on prime media sites like
MSN, the N.Y. Times and Alta Vista. Their main advertising objective
was to increase their website traffic. And, they have done so
with a high rate of success.
Unlike pop-up windows that load over your web page, pop-under
windows quietly load under your web page. Your visitors probably
won't even see the pop-under window until they're finished at
your site and close the window.
The effectiveness of pop-under windows most likely stems from
the timing. When your visitor first enters your site, their
mind is on what lead them to your site to begin with. Pop-up
windows will most likely cause a higher percentage of your visitors
to instantly close your window before viewing its content. That's
what makes pop-under windows more effective -- your visitor
is through visiting your site and their mind is clearer. They
will be much more likely to take the time to look at your offer
when they don't have another objective on their mind.
Pop-windows provide Internet marketers with an effective alternative
to the declining effectiveness of banner ads. However, studies
have shown that most Internet users find these windows very
intrusive. How can you effectively use these windows without
losing your visitors? Below are a few guidelines to assist you.
1) Make sure that you don't use more than one pop-window per
page. If you've ever visited a website that bombards you with
pop-windows, then you know how irritating that is. Sometimes
it seems like each window you close launches two new windows.
This is a prime example of how NOT to use pop-windows. Nothing
will cause your visitor to leave more quickly.
2) Try to use a script that utilizes cookies. This will enable
you to decide how often your window should appear instead of
it continually launching each time the page is entered.
3) Make sure you always provide your visitors with an easy way
to close your window. Consider adding a button or link to the
bottom of your window to enable your visitors to instantly close
it when they're finished.
4) Make sure your window is large enough to view your information.
If your window is too small and you have disabled the scrollbars,
part of your message will not be visible to your visitors.
Here are a few tips to help you increase your offer's response
rate:
• Use a powerful headline that demands attention
• Enlarge your headline's font size
• Include your offer's most important benefits within
your headline
• Use incentives to increase your offer's response
rate
• Keep your message short and to the point
• Ask your visitors to take action
If you would be interested in adding a pop-under window to your
site, I highly recommend the "Pop-Window Generator" at Willmaster.com.
This powerful online utility will enable you to fill out a simple
form and instantly generate the pop-window code for your pages.
This generator will enable you to select the type of pop-window,
set the length of cookies, and completely customize the look
and feel of your window. The only requirement to use this free
utility is that you must be a subscriber of WillMaster Possibilities.
This is a great publication and I highly recommend subscribing.
http://willmaster.com/possibilities/members/
You can also find a pop-under JavaScript here:
http://wsabstract.com/script/script2/popunder.shtml
If you're considering adding a pop-window to your site, please
do so with caution. The last thing you want to do is drive your
visitors away. If done correctly, pop-windows can be a very
effective marketing tool.
Copyright © Shelley Lowery
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