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| 35 Deadly Website Sins
That will Kill Your Business! |
35
Deadly Website Sins That will Kill Your Business!
After reviewing thousands of web sites over the years, I have
come to the conclusion that many business web sites are missing
the boat.
For example, I've been working on some offline promotions and
was searching for a simple targeted mailing list. I searched
through about twenty sites and not one of those sites were,
what I would consider, professional. Their standard blue links
were enlarged to about a size 16 font, busy backgrounds, flashing
images and very unorganized.
Did I purchase a mailing list from any of those sites? Absolutely
not. Why? The way I see it, if those companies don't take pride
in their web sites, chances are, they won't take pride in their
products either. Large linked text and flashing graphics won't
make sales.
Your web site is a direct reflection of you and your business.
The appearance of your site is the most important factor in
determining your sites value. In other words, if your site doesn't
look professional or pleasing to the eyes at first glance, its
perceived value and the value of your products and services
will be low.
On the other hand, you may have a great web site, well designed
and a quality product or service, but if it takes too long to
load, the value will still be perceived as low. Why? Because
your potential customer won't wait. Ultimately costing you business.
Another consideration of great importance is your content. Not
just links, but content with value. When someone is surfing
the net and they visit your web site, they're visiting for a
reason. Your site has something they want. Whether it is your
product, service or information, that's why they're there. If
they don't find what they're looking for, they'll move on to
the next site and so on.
If you want your visitors to stay at your site, provide the
quality content they're looking for in a nicely organized fashion.
Give them a reason to want to explore your site and to continue
to visit your site in the future.
After receiving many questions in regard to web site design,
I have devised a list of, what I refer to as, "35 Deadly Web
Site Sins."
• Poor load time
• Poor overall appearance
• Spelling/Grammar
• No contact information
• Poor content
• Poor navigation
• Broken links and graphics
• Poor browser compatibility
• Large slow loading graphics
• Too many graphics
• Pages scrolling to oblivion
• Multiple use of animated graphics
• Animated bullets
• Too many graphic and/or line dividers
• Busy, distracting backgrounds
• Multiple banners and buttons
• Poor use of frames
• Large fonts
• Pop up messages
• Over use of java
• Poor use of tables
• Poor organization
• Different backgrounds on each page
• Over powering music set to autoplay
• Confusing
• Too much advertising
• Large Welcome banners
• Multiple colored text
• Text difficult to read
• No Meta tags
• Multiple use of different fonts
• Under construction signs
• Scrolling text in the status bar
• Large scrolling text across the page
• Poor use of mouse over effects
Take some time to really look at your site. Compare it to sites
that you feel look professional. Time your site's load time
-- your customers won't wait. Their time is valuable.
The simple, well designed sites make the sales. If your sales
aren't what you had hoped, take some time to seriously evaluate
your site and make some changes before spending your time and
money on advertising and marketing. You may be pleasantly surprised.
Copyright © Shelley Lowery
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