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| Mini-Sites -- Highly Targeted
Sales Generators |
Mini-Sites
-- Highly Targeted Sales Generators
If you're looking for a highly effective method of increasing
your Internet sales, then mini-sites may be your answer. Mini-sites
are one of the most effective marketing tools online. Not only
are they effective, but they're also very inexpensive and easy
to create.
The concept is simple. Create a one or two page website that
completely focuses on one specific topic. Everything within
that page should have one purpose -- getting the visitor to
take action.
This page should be neatly designed in standard HTML with no
Flash or fancy plug-ins and very few graphics. There should
be no banners or outside links of any kind and nothing that
will distract your visitor's attention.
The sole purpose of a mini-site is to attract highly targeted
traffic. The more targeted the better. For example, if you have
a website that sells a number of products, a good mini-site
would focus on one specific product instead of all of the products.
You could create a mini-site for each product you offer.
Designing Your Mini-Site
Each mini-site you create should be optimized for that one specific
product. Concentrate on just a few keyword phrases, as this
will help you to tighten your targeting. Remember ... the tighter
the targeting the better.
Title - Your "Title" should contain your most important keywords.
You've probably heard that before, but I've found a slightly
different method for optimizing the title. Since mini-sites
focus on just one product, place the "most" important "keyword
phrase" first. Not just your most important phrase, but the
keyword phrase that you think people will use when they do a
search. Instead of capitalizing the first letter, type it in
lowercase, as most people type in all lowercase letters when
searching. This will assist you in ranking higher in the Search
Engine for your targeted audience.
Description - Your description should focus on one specific
product and not generalize. Make sure you include your most
important keywords towards the beginning of your description.
In addition, make sure your description describes your site
in detail. You want your potential visitors to know exactly
what you're offering. Your description should be less than 200
characters.
Keywords - Concentrate on just a few keyword phrases.
Heading tags - Search Engines pay close attention to the text
displayed within the "Heading" tags. Place your most important
keyword phrase within a "Heading" tag.
Graphic Alt tags - Place a readable keyword phrase within your
graphic "Alt" tags.
Text - All of your text should focus on your product. There
should be no filler text whatsoever. It should have one specific
purpose -- getting your visitor to take action. Make sure you
include your keyword phrases throughout your text.
If you'd like to set up your mini-site using tables, try to
place your "Heading" text above your "Table" code. If this isn't
possible, make sure you include your keyword phrases within
your top left "Table cell" to assist you in ranking higher in
the Search Engines.
Mini-sites are not limited to just your products. They can also
be used with any affiliate programs you may be promoting. You
can include extra incentives such as a free bonus for purchasing
the product or even your personal recommendation. This is a
great way to presell the product.
Hosting Your Mini-Site
Although it is much better to have your own domain name, these
sites can be hosted on a free server and still rank high in
the Search Engines. Keep in mind, free sites do not build trust
and credibility. No matter which option you choose, make sure
you place your most important keyword phrase (the keyword phrase
that you think people will use when searching) within your web
address.
Drive Targeted Traffic to Your Site
Once you have tested the effectiveness of your site and have
a good conversion rate, (the number of visitors compared to
the number of sales) you can buy targeted traffic. Goto.com
is the number one pay-per-click Search Engine and will most
likely produce the best results.
For additional options, visit: http://www.payperclicksearchengines.com
They provide information and reviews on a number of pay-per-click
Search Engines.
The key to using this technique effectively is to bid on "very"
targeted keywords. This will weed out the casual visitors and
only attract your target audience. There's no sense in paying
for visitors who really weren't interested to begin with.
In addition to bidding on keywords, you can also advertise in
targeted ezines and even purchase some targeted banner advertising.
Be creative and take the time to test all of your promotions
prior to spending a lot of money.
If you really want to increase your sales, create some mini-sites.
They are one of the cheapest and easiest to create profit generators
online.
Copyright © Shelley Lowery
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