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| 10 Website Essentials to
Increase Your Sales |
10
Website Essentials to Increase Your Sales
If you are a serious Internet Entrepreneur, your top priority
must be your website. Your website is a direct reflection of
you and your business. Creating a professional website designed
to sell will take a great deal of time and effort, as there
is much more to take into consideration than design. You must
look at a much broader picture and specifically design your
website to sell.
1) You must have a professional looking website. Your website
is the most important sales tool you have. Your visitor's first
impression will almost instantly determine whether or not you're
going to make a sale. A professional website should be pleasing
to the eyes, well organized, easy to navigate and load quickly.
2) You must specifically design your website to rank high in
the Search Engines. This involves much more than just including
META tags. Your KEYWORDS, TITLE, IMAGE ALT tags, Text and overall
design, all play an important roll in determining how your website
will rank. You can learn more by reading the Optimization tutorial
here: http://www.web-source.net/webpage_optimizing.htm
3) You must use effective sales copy. Your words are the entire
foundation of your business. Most business failures are the
result of ineffective copy. Whether it is your website, sales
letters or advertisements, your words play a major role in determining
your success. When writing your website copy, use the following
formula:
A -Attention - Use a powerful headline that demands attention
I -Interest - Intrigue interest and create curiosity
D -Detail - Provide details about your product or service
A -Action - Call for action
4) Drive traffic to your site. In order to create a steady stream
of traffic to your website, give your visitors a reason to visit
and continue to visit in the future. You must provide your visitors
with fresh content on a continual basis. Content comes in various
forms, such as news, articles, tips, horoscopes, weather, etc.
and is freely available on the Internet. Your content should
blend in well with the focus of your website and be updated
on a regular basis.
The following websites provide free articles for publication:
http://www.web-source.net/free_articles.htm
http://www.mega-success.com/
http://www.marketing-seek.com/
http://www.ideamarketers.com/
http://www.infobot.net/
Syndication services provide free content from a wide variety
of sources. You simply place a small line of code within the
HTML of your web page and each of the following services provide
fresh content for you. The great thing about syndication services
is that once you've placed the code, you don't have to worry
about updating the content, as it is automatically updated.
Syndicator - Provides free syndicated articles and columns with
photographs
http://www.web-source.net/syndicator.htm
isyndicate - Provides free headlines for news, articles, comics,
weather and more.
http://www.isyndicate.com/
Moreover - Provides news headlines from over 1500 sources.
http://www.moreover.com/
ScreamingMedia - Provides free headlines from various resources
http://www.screamingmedia.com/
5) Provide free instruction. Your website is the storefront
for your product or service. You must convince your visitors
that they need the product or service you're offering. This
can be accomplished by providing your visitors with free helpful
advice and instruction in the form of an article, tutorial,
free ebook or free autoresponder course.
6) Display your testimonials. You must gain your visitors trust.
By displaying customer testimonials, you are boosting your potential
customers confidence in you and your product or service. You
can either create a web page to display all of your testimonials
or use a script to rotate them on your main page. You can find
a great random text script here:
http://willmaster.com/master/merrygoround/
7) Let your visitors know who you are. Provide complete information
in regard to your company including, address, phone number and
email addresses to request information and support.
8) Tell your visitors about their privacy. Create a page on
your website called, "Privacy Statement," and let your visitors
know exactly what you do with the personal information you collect.
9) Provide a sample or trial of your product or service. For
example, if you're offering a Search Engine optimization service,
provide a free META tag analysis at your website. Not only will
this increase your sales, but it will drive more traffic to
your site as well.
10) Remove the risk. To further increase your sales, you must
remove the risk by providing a guarantee. A guarantee will boost
your potential customer's confidence in purchasing your products
or services.
A professional website specifically designed to sell is one
the most important factors in determining your success. Take
your time and make sure you're looking at the complete picture
before you begin. If you're not secure in your abilities to
create your own website, rather than risk the potential success
of your business, consider hiring a professional web designer.
Your success depends on it.
Copyright © Shelley Lowery
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