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| Steps To Optimizing Your
HTML Codes |
Steps
To Optimizing Your HTML Codes
Your key to success in online marketing and promotion is your
web site. From your title, keywords, meta tags, and text, to
your over all site design, each plays a very important role
when optimizing your site. If your site doesn't rank in the
top 10 or 20 when doing a keyword search at the top search engines,
your target audience won't be able to find you.
About 80 percent of all web site traffic originates from the
eight major search engines. Most people will go to a search
engine, type in a keyword or keyword phrase and look through
the top 10 - 20 results. Most of the time they'll find what
they're looking for in the first 10 results. The percentage
of click throughs are even smaller. Listing near the top and
grabbing the attention of your target audience is the top priority.
There are many components of your web page that you should pay
close attention to when preparing it for listing in a search
engine.
The first step towards improving your listing is selecting the
best keywords and keyword phrases that best reflect your web
page. Keywords are the foundation of your web presence in the
search engines.
* Keywords
To help you choose effective keywords and keyword phrases, there
are two important steps. First of all, get a Thesaurus and investigate
synonyms for your original keywords. Write these words down
on a sheet of paper. Next, perform your keyword and keyword
phrases search at the major engines.
Pay close attention to the web sites that rank 1 through 10.
View the source code of these pages. Pay close attention to
their placement of keywords in the <TITLE>, <META>
and <ALT> tags. Next, do a search for your competitor's
web sites and view their HTML source code. Noticing patterns
is your key to ranking above them.
* <IMG ALT> Tags
An image alt tag follows your graphic address or url in your
html code. These words will be displayed in place of your graphics
through an older browser or when your visitors have their graphics
turned off. To fully optimize your graphics, insert several
of your keywords in the alt tags of the graphics located at
the top of your pages.
Example:
<IMG SRC="mainlogo.gif" WIDTH="300" HEIGHT="60" ALT="dog
grooming,pet care,dog groomers" BORDER="0">
* <TITLE> Tags
The <TITLE> tag is the first thing that a user sees when
your site is returned by a search query. You only have a split
second to grab your targets attention. Place keywords that are
most pertinent to your business in the title tag.
Effective title tags include only relevant keyword or keyword
phrases. Avoid non-indexing filler words, such as a, an, the,
welcome and home page.
Example:
<TITLE>Dog Groomers Salon: Professional Dog Grooming Tips,
Pet Care and more</TITLE>.
* <META> tags
<META> tags are HTML code that enable the search engines
to determine what keywords are relevant to this specific site.
The META "description" tag will contain a description of your
site. Make sure your description contains some of your relevant
keywords.
The META "keywords" tag will contain a listing of your keywords
and keyword phrases that are relevant to your site and enable
a search engine to find you.
Example:
<META name="DESCRIPTION" content="Dog Grooming Tips From
Top Professional Pet Groomers">
<META name="KEYWORDS" content="dog grooming, pet care, animal
groomers, Dog Grooming, Pet Care, Animal Groomers, DOG
GROOMING, PET CARE, ANIMAL GROOMERS">
* Text
Not only are the html tags an important part of optimization,
but it is almost just as important to add plenty of text to
your pages. Your text should contain each of your keywords used
in different variations. I.E. If your keywords are free, promotion,
marketing, advertising, Your text might say something like this;
Promotion, Marketing and Advertising are the key to your success.
We offer many promotional resources, including; Free marketing
articles, classified advertising and free promotion.
Optimization will be your solution to winning the search engine
wars.
Copyright © Shelley Lowery
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