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| The Birth of a Professional
Web Site Part Seven Web Page Optimization |
The
Birth of a Professional Web Site Part Seven Web Page Optimization
Selecting the right keyword phrases for each page of your
web site is the first step towards ranking high in the Search
Engines. However, it is only the first step.
In addition to selecting targeted keyword phrases, you must
also strategically optimize your page including:
• META description tag
• META keyword tag
• Title
• Image ALT tags
• Heading tags
• Image names
• Hyperlinks
• Body text
<META>
The META description tag will contain a description of your
site. This description will be visible in some of the Search
Engines when your site is returned in a search.
Your description should include your site's most important
keyword phrases.
Example:
<META name="DESCRIPTION" content="Providing
dog grooming tips, supplies and training.">
The META Keywords tag will contain a list of your keyword
phrases separated with a comma. Your primary keyword phrase
should be first, followed by one or two secondary keyword
phrases.
Example:
<META name="KEYWORDS" content="dog
grooming tips, dog grooming supplies, dog grooming training">
<IMG ALT>
An image Alt tag follows your graphic address or URL in your
HTML code. These words will be displayed in place of your
graphics through an older browser or when your visitors have
their graphics turned off.
To fully optimize your graphics, insert your keyword phrases
within the Alt tags of your graphics. At a bare minimum, make
sure you use enough images to display all of your keyword
phrases. Remember...your primary keyword phrase should always
come first.
Example Images (Notice the images are named using the three
primary keyword phrases):
dog_grooming_tips.jpg
dog_grooming_supplies.jpg
dog_grooming_training.jpg
Example:
<IMG SRC=WIDTH=80 HEIGHT=105 dog_grooming_tips.jpg
ALT=dog grooming tips>
<IMG SRC=WIDTH=80 HEIGHT=105 dog_grooming_supplies.jpg
ALT=dog grooming supplies>
<IMG SRC=WIDTH=80 HEIGHT=105 dog_grooming_training.jpg
ALT=dog grooming training>
<TITLE> Tag
Just as you must place your keyword phrases within your META
description and keyword tags, you must also use your primary
keyword phrase as your web page title. Nothing more should
appear between the <TITLE> and </TITLE> tags except
your primary keyword phrase.
<H?> Tag
Heading tags are used to separate topics and range from <H1>
being very large and bold to <H6> which is very small
and bold. Some Search Engines place relevance on text displayed
within the heading tags. Top priority is placed on the highest
listed heading tag.
Your keyword phrases should each be used as a heading for
sections within your web page (placed in the same order as
your keyword phrases within your META keywords tag) and placed
within an appropriate heading tag. These headings should be
followed by some descriptive text.
Your headings should look something like this:
<H?>Dog Grooming Tips</H?>
Your descriptive content containing your keyword phrase.
<H?>Dog Grooming Supplies</H?>
Your descriptive content containing your keyword phrase.
<H?>Dog Grooming Training</H?>
Your descriptive content containing your keyword phrase.
<A HREF> Tag
When creating links on your web page, your links should be
displayed together with a small image in front of each link.
This image might be a graphic bullet, arrow, or whatever you'd
like. These images will not only enhance your web page, but
they will also enable you to place your keyword phrases within
the Alt tags.
When you begin creating your links, make sure the page name,
image name and page description text all contain your keyword
phrases.
Your HTML code might look something like this:
<img src=dog_grooming_tips.gif alt=dog
grooming tips>
<a href=dog_grooming_tips.htm>Dog Grooming Tips</a>
<img src=dog_grooming_supplies.gif alt=dog grooming supplies>
<a href=dog_grooming_supplies.htm>Dog Grooming Supplies</a>
<img src=dog_grooming_training.gif alt=dog grooming training>
<a href=dog_grooming_training.htm>Dog Grooming Training</a>
<BODY>Text</BODY>
Optimizing your text is another important step towards ranking
higher in the Search Engines. Your web page should contain
plenty of text and should contain each of your keywords and
keyword phrases used in different variations. If all of your
keyword phrases you've listed within your META tags aren't
found within your text, the Search Engines will simply ignore
them.
Search Engine Submissions
Once you've optimized your web pages and uploaded them to
your server, your next step will be to submit your main pages
to the Search Engines. However, don't submit your pages to
Google. Your pages will rank much higher if you allow this
Search Engine to find your pages on its own.
You may want to consider creating a site map for your site
and submit this page to Google instead. A site map is a page
that outlines how your pages are set up and linked together.
If you design a site map with links to all of your pages,
the Search Engine robots can easily spider and index them.
Taking the time to optimize each of your web pages is the
most important step you can take towards ranking high in the
Search Engines and driving your more traffic to your web site.
(Continued in part eight)
Copyright © Shelley Lowery
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